Selecting sunglasses

Content Marketing

Content Marketing

I have decided For RayBan which is a very good brand and I feel sometimes about its popularity has decreased due to passage of time and coming up of new brands with fancy products than staying with normal standard ones. Although rayban has also tried to cope up with fashion but still people are more leaned to other brands because of RayBan’s high price and its high class quality makes it unaffordable for youth sometimes and according to me youth is the major target for us to focus on sunglasses because they make up the name of the brand and create a hype about it if they find something interesting coming up. Like, I think of idea to give special discounts on some specific models to attract costumers and more focussing on youth by also giving special offers and coupons and planning event sampling at beaches in summer where they feel the best place to wear fancy glares.

TomFord Unofficial Fan pages

Facebook

Twitter

Instagram

Campaign for Versace

I am creating this campaign for Versace which is brand for designer clothes and accessories. My idea is to organize a fashion show which will highlight the glory of Versace. My audience will be from Canada as I will organize the fashion show in Canada. My goal is to promote it so that the fan following can be increased. I am planning to launch the fashion show in the starting of spring so that I can show the spring collection to the audience. My social strategy is to promote it through Social media network like Facebook, twitter, Instagram YouTube etc. and will promote through posters and magazines too. This campaign will increase the sales for spring collection which will be very profitable for the company.

RayBan Unofficial Pages

Rayban

Facebook

Twitter

Instagram

Unofficial Fan pages of Emporio Armani

Emporio Armani:

Fan page on Facebook:

 

 

 

 https://www.facebook.com/Unofficial-Armani-1519180041718559/?fref=ts

 

Fan page on Twitter

 https://twitter.com/armani_fanz

Fan page on Instagram

 https://www.instagram.com/fanclub.armani/

The best fan page of Emporio Armani can be found on Twitter as this fan page is very active and fans post lots of stuff on this page daily. The latest news can be found on this page.

RayBan vs TomFord on YouTube

Rayban

RayBan is most active on YouTube I guess as they posted numerous videos for their different models but the most popular video is the Super Chameleon 9,461,519 views on YouTube.

And this was so succesful as they used different and interesting concept of bringing chameleon in the video to promote different colors of the new wayfarers.

TomFord

They are so famous on YouTube that they have a featured channel as we open their channel a special introductory video plays which is the best part of their lovely and creative channel. The most popular video they posted is the womenswear video which touched 1,462,385 views on YouTube and turned the face their brand as women got mad about new styles and new products they were launching.

 

Unofficial Fan pages of Vrsace

Versace:

Fan page on Facebook:

https://www.facebook.com/pages/Versace/411732385544238?fref=ts

 Fan page on Twitter:

 

 https://twitter.com/Versace_fanz

Fan page on Instagram

https://www.instagram.com/love4versace/

The best unofficial fan page of Versace can be found on Facebook as this account has lots of posts from the people and got 4.5 ratings out of 5. This account is very active and has lots of reviews from the fans of Versace. The posts are about the reviews of the different products of Versace.

 

 

 

 

RayBan vs TomFord on Instagram

RayBan

They are quite active on Instagram as well as they almost tweet daily as their latest model arrives. Nowadays they are promoting their new model “Clubround” and they when posted the launching poster of the shape it reached 14K likes and 32 comments making it most successful post. They used 50-50 rule. It was most successful post as it was something new coming and people were excited about the new shape.

Hashtags - #Chromance #Reflections

Tom Ford

Tom Ford is so much active on Twitter as they post twice or thrice a day usually posting videos and pictures almost same as they post on Facebook, but there is  more fan connection on Twitter as compared to RayBan on twitter and Tom ford on Facebook. Their post touched heights when they posted video designed by Tom Ford. They also followed 50-50 rule.

Hashtag – #TFBEAUTY #TOMFORD

This post touched 37.4K likes and 937 comments and it was successful because glamour and beautiful couple  models were hired for it in the video.

RayBan vs Tom Ford on Twitter

Post 2 : Twitter

RayBan

They are quite active on Twitter as well as they almost tweet daily as their latest model arrives. Nowadays they are promoting their new model “Clubround” and they when posted the launching poster of the shape it reached to 67 likes and 30 retweets making it most successful post. They used 50-50 rule. It was most successful post as it was something new coming and people were excited about the new shape.

Keywords- eyewear, classy, artsy.

Hashtags - #Clubround, #reflections

Tom Ford

Tom Ford is so much active on Twitter as they post twice or thrice a day usually posting videos and pictures almost same as they post on Facebook, but there is  more fan connection on Twitter as compared to RayBan on twitter and Tom ford on Facebook. Their post touched heights when they posted videos in which they were promoting the attire worn by Lida Fox in a video designed by Tom Ford. They also followed 50-50 rule.

Hashtag - #LidaFox #TOMFORD

Keywords – Glasses, Leather jacket

This post touched 65 retweets and 107 likes and it was successful because of the celebrity wearing their accessories.

Marketing Campaign

I have decided to create market comapign for  gucci brand.

In my opinion giving discounts by providing loyalty cards to online users through social sites will engae them to us in very attractive way. As mush they shop use their loyalty card for purpose odf shoping they will get points for it.

Target audience is almost youngesters betwwn the ages 18 to 32 and the people having high value income mostly business people who has number of travelling across several countries.

For to be active on all social sites, accounts will be created on facebook, you tube, twitter and will be monitered with specfic media team

un officail pages Gucci and Oakley

Rayban Vs TomFord on facebook

Ray-Ban

Ray-Ban is quite active on Facebook page. The post almost everyday or twice a week. There is a lot of liking and awareness differences seen in the patterns of their post depending on what type of the post is! Mostly it is seen that they post wallpapers that are designed especially for their specific product or line of new series. They when launch their new models of RayBan sunglasses they often post a link directing to their website to that particular model. They do use 50-50 rule. Recently, on March 12 2016 they posted a poster for their new chromance lenses and about reflections app for iOS and Android to connect reached 21K likes making it 2016’s highest liked post creating a new hype for the Audience. This is the screen capture below for the famous post. I think this was popular because it had new concept of advertising mobile app and lens.

TomFord

Tom Ford is more active on Facebook as compared to RayBan as they post 3-4 posts almost every day and mostly they post videos related to their products worn by celebs on TV or on mega screen or awards. Like "Mica Arganaraz in TOM FORD SS16. ‪#‎TOMFORD" as a caption. They also follow 50-50 rule to keep their brand awareness and customer loyalty always high and maintained. On July, 2015 they posted a video on their sunglasses “Tom Ford Barberini Collection” which touched 10.5k viewers and got shared by 115 people. Below inserted is the screen capture of that video. I think this was so successful because they brought new concept for launching their collection and making pre order available.

Versace and Emporio on YouTube

Versace: - Versace has posted lots of videos on YouTube and was active 1 week ago. They most of the time post about the fashion shows in which their brand got lots of attention. The keywords they used are Versus, Versace, Men, fashion etc.

Successful video:

https://www.youtube.com/watch?v=k5RgoROP-U4

This was the most successful video of Versace on YouTube as this video got a very impressive response from the follower. This video got 9651 views and the reason why this post was successful because it showed a famous personality dancing.

Emporio Armani: - Emporio Armani is very less active on YouTube. The last video they posted was 1 year ago. They also post about the fashion shows the organised or the fashion shows in which they got attention. The keywords they use are Emporio, design, fashion, collection etc.

Successful post:

 

 

https://www.youtube.com/watch?v=MhC5wBPrg30

This post is a successful post of Emporio Armani as this post got 51251 views and great comments from the audience. This post shows the collection of Emporio Armani for men in winter.

Gucci Vs Oakley on Instagram

Oakley is also very active on instagram having 996 posts 909k followers 389 following. The successful post they had posted on instagram is on March 18, 2016 which got 13600 likes and 30 comments on their post.

They also keep in mind about  50/50 by  posting related to product and company in their posts

The successful post is pinned below

Gucci is also very much active on instagram, they had posted over 1588 posts on instagram and have 7.8 milllion fan following on instagram.They usually publish two posts per day and the sucessful post they posted on march 19, 2016 which has likes more than 465800 and 127 comments on the post .

The post is pinned below

Gucci Vs Oakley on You Tube

Oakley is very much active on you tube and have more than 8 million subscribers on you tube. They often post video after 5 or 6 days on youtube. They have launched video having tagline ‘You dare to be you’ 6 months ago on you tube which got more than 5,698,769 views on youtube.

The post is pinned below:

Gucci  is also very much concerned on you tube and have 2.5 million subscribers on you tube. They usually post every month. The last video they published got more than 6.5 million views and more than 23000 video likes .

Keywords used: Gucci Mane

 The video is pinned below

Versace and Emporio on Instagram

Versace: - Versace has lots of followers on Instagram and is very active. They usually post 1-2 times a day on Instagram. They promote their accessories and products by the use of famous personalities. Mostly they post photos instead of videos.

Famous Post:

 https://www.instagram.com/armani/

This is most successful post of Versace on Instagram as thi post got 60.7k likes and a great response from the followers. This is most successful post because of its graphics.

Emporio Armani: - Emporio Armani has lots of followers on Instagram and is very active. They usually post 1-2 times a day on Instagram. They promote their accessories and products by the use of famous personalities. Mostly they post photos instead of videos.

Famous Post:

 

 

This is the most successful post of Emporio Armani on Instagram as this post got 36.9k likes and huge appreciation from the audience as this post pictured a very famous model and singer into it.

Versace and Armani on Twitter

Versace: Versace is very active on Twitter. They nearly post 2-3 times each day. They post about their new styles and items, and so on. The keywords they utilize are Versace, style, designer, creation and so on.

Famous post:

 

 

 https://twitter.com/Versace

This post is most successful because it gets highest likes and shares among their posts that is 527 likes and 216 shares. They got the highest no. of feedbacks on this post.

 

Emporio Armani: Emporio Armani usually post 1-2 times a day. Most of the time they post about their company and use celebrities to promote their accessories and designer stuff. The keywords they use are Emporio, creation, look, design etc.

Famous post:

This post is most successful in the recent posts of Emporio Armani because it get 324 likes and 117 shares and a great response from audience as this post is telling about a successful product of them.

Gucci Vs Oakley on Twitter

Oakley is very active on twitter and they post after two days on twitter. They have           

TWEETS 11.6K, FOLLOWING 82.4K, FOLLOWERS 357K, LIKES 707 on their twitter account. The sucessful post they published was on feb 14, 2016 which got 23 retweets and 90 likes on twitter.

Hashtag used  #ValentinesDay #OakleyCustom

They also use 50/50 rule in very attractive way.

The Successful post is pinned below

Gucci is also very active on twitter, they have TWEETS 4,121, FOLLOWING 343, FOLLOWERS 3.16M, LIKES 395 on twitter.

They usualy publish posts after 4 to 5 hours on twitter. They post tweets with pictures on twitter in attractive way keeping 50/ 50 rule in their posts.

The sucessful post they published on March 19, 2016 which got 486 likes on twitter and 156 retweets.

Hashtags used #GucciSS16 #GucciDionysus

Keywords used Gucci Sunglaases , bag

The post is pinned below

Versace and Emporio on Facebook

Versace: - Versace is quite active on Facebook. They almost post 2-3 times a day. They usually post about their new styles and products, designer accessories etc. The keywords they use are Versace, style, designer, artist etc.

Famous post:

 

 https://www.facebook.com/VERSACE/?fref=ts

This post is most popular on Versace’s Facebook account as this post gets the highest likes, shares and comments. This is the most recent post of them. It gets 2.4k likes and 75 shares. This post becomes popular because they use a model and actress which is very famous.

Emporio Armani: -- Armani also post 2-3 time a day and they promote their designer stuff through their posts like their clothes, accessories etc. The keywords they use are design, looking, Emporio, creations etc.

 

Famous Post:

https://www.facebook.com/VERSACE/?fref=ts

This post got 2.2k likes and was shared 80 times by the followers of their official page. This post become popular because it used a famous personality.

Gucci vs Oakley on Facebook

Oakley v/s Gucci

Both Oakley and Gucci are very much active on Facebook regarding their post and fan followers. Both have official pages on Facebook having followers in millions. For analysing market program of both brands on Facebook, here are the some factors on which looked up.

Oakley mainly post after a day on Facebook page and usually they publish one post per day. The successful post was published at March 01, 2016 that got more than 2000 likes and 116 shares on Facebook. The content that they used is as tagline ‘Lighter, thinner and a bolder statement’ for their product on Facebook.

Gucci almost post after 5 to 6 hours on their Facebook page. The one of the successful post published March 15, 2016 in a kooren native language with a video, which got like more than 17000  views and

more than 1000 likes on Facebook. Here is the post pinned below

Burberry has been one of my favorite luxury brands when it comes to beauty and fashion. I always love how effortless they make everything look, from the classic trench colours to their simple and classic makeup on their models.