I am creating this campaign for Versace which is brand for
designer clothes and accessories. My idea is to organize a fashion show which
will highlight the glory of Versace. My audience will be from Canada as I will
organize the fashion show in Canada. My goal is to promote it so that the fan
following can be increased. I am planning to launch the fashion show in the
starting of spring so that I can show the spring collection to the audience. My
social strategy is to promote it through Social media network like Facebook,
twitter, Instagram YouTube etc. and will promote through posters and magazines
too. This campaign will increase the sales for spring collection which will be
very profitable for the company.
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