Ray-Ban
Ray-Ban is quite active on Facebook page.
The post almost everyday or twice a week. There is a lot of liking and
awareness differences seen in the patterns of their post depending on what type
of the post is! Mostly it is seen that they post wallpapers that are designed
especially for their specific product or line of new series. They when launch
their new models of RayBan sunglasses they often post a link directing to their
website to that particular model. They do use 50-50 rule. Recently, on March 12
2016 they posted a poster for their new chromance lenses and about reflections
app for iOS and Android to connect reached 21K likes making it 2016’s highest
liked post creating a new hype for the Audience. This is the screen capture
below for the famous post. I think this was popular because it had new concept
of advertising mobile app and lens.
TomFord
Tom Ford is more active on Facebook as compared to RayBan as
they post 3-4 posts almost every day and mostly they post videos related to
their products worn by celebs on TV or on mega screen or awards. Like "Mica Arganaraz in TOM FORD SS16. #TOMFORD" as a caption. They also follow 50-50 rule to keep their brand
awareness and customer loyalty always high and maintained. On July, 2015 they
posted a video on their sunglasses “Tom Ford Barberini Collection” which
touched 10.5k viewers and got shared by 115 people. Below inserted is the
screen capture of that video. I think this was so successful because they
brought new concept for launching their collection and making pre order
available.
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