Post 2 : Twitter
RayBan
They are quite active on Twitter as well
as they almost tweet daily as their latest model arrives. Nowadays they are
promoting their new model “Clubround” and they when posted the launching poster
of the shape it reached to 67 likes and 30 retweets making it most successful
post. They used 50-50 rule. It was most successful post as it was something new
coming and people were excited about the new shape.
Keywords- eyewear, classy, artsy.
Hashtags -
#Clubround, #reflections
Tom Ford is
so much active on Twitter as they post twice or thrice a day usually posting
videos and pictures almost same as they post on Facebook, but there is more fan connection on Twitter as compared to
RayBan on twitter and Tom ford on Facebook. Their post touched heights when they
posted videos in which they were promoting the attire worn by Lida Fox in a
video designed by Tom Ford. They also followed 50-50 rule.
Hashtag -
#LidaFox #TOMFORD
Keywords –
Glasses, Leather jacket
This post
touched 65 retweets and 107 likes and it was successful because of the celebrity
wearing their accessories.
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