The Sunglasses industry- an SEO Analysis of two Brands.
Written by: Ramandeep Singh
“Versace vs Emporio Armani. Which Brand Optimizes For Length, Volume, and Definition?”
Introduction
SEO is an
important consideration for marketers because it shows the preference of a
website by search engines when searched through particular keywords. The higher
the brand rank in SEO shows its usage of website and the awareness among the
customers. There are number of brands which appear when we search for
sunglasses and the keywords related to them. Versace and Emporio Armani are one
of the most searched brands in the sunglasses industry. The objective of this
SEO analysis is to compare Versace and Emporio Armani and find which one of
them has a stronger SEO.
Screen Captures of both home pages:
SEO Considerations |
Versace |
Emporio Armani |
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URL:
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Keywords used on each site:
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Eyewear, jewelry, Versace world
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Accessories, man, woman, collection, view.
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Frequency of Keywords:
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1
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1-2
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Locations of keywords:
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Middle of webpage
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On the top
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Keywords in URL:
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Versace
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Emporio Armani
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<title>
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Versace 2016
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Armani.com Online Store -
Fall Winter 2015 collection
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<meta name="description"
content=“”/>
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<meta name="p:domain_verify"
content="7abb133f5c22759aab1b120d845da93f"/>
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<meta name="description"
content="Discover
the official Armani store: purchase clothing and accessories from all of the
group's brands and discover the latest fashions."
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<meta name="keywords"
content=""/>
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<meta name="keywords" content="versace" />
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<meta name="keywords"
content=""
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Site upload speed:
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Not available
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Not Available
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Quality of written content:
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Clearly Visible
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Similar As Versace
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Quality of Visual Content:
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Attractive
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Attractive Design
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Alt Text used:
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2 alt text attributes
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Captions used:
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Not available
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Not Available
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Quality of Layout:
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Clear background and attractive images
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Impressive text and background
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Call-to-action:
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Not available
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Not Available
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Mobile Friendly:
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No additional ads or
objects are found on the website so, it is mobile friendly
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No additional ads or
objects are found on the website so, it is mobile friendly
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Content is “shareable”:
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No sharing of page
is available
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No sharing option is
there.
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Links to Social Media:
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Facebook:
Twitter:
YouTube:
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Facebook:
Twitter:
YouTube:
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SERP ranking results when using keywords from this
table:
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Not Available
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Not Available
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Summary:
Emporio
Armani’s main strengths are the way they provide the information of their
product is very systematic and in attractive to the customers. Versace’s
strength is the graphics they used in their webpage is very good and
attractive. Emporio Armani use keywords like accessories, man, woman,
collection etc. and Versace use keywords like eyewear, jewelry, Versace world etc.
and both the brands use the keywords 1-2 times in volume. The two sites show
equal form of graphics like they both
use highly attractive designs but the difference is that the Versace show very
less information on their webpage than the Emporio Armani as Armani give lots
of information about their products on their webpage.
Conclusion:
In the
sunglasses industry the Versace and Emporio Armani are highly searched brands
by the customers. They both use similar kind of keywords like eyewear,
accessories etc. But from my point of view the Emporio Armani is the winner of
this SEO analysis as the frequency of keywords use in the URL and on their
webpage is more than that of Versace and the information provide on the webpage
is more than that of Versace.
APA Citations:
References
Emporio Armani. (2016). Retrieved from http://www.armani.com: http://www.armani.com/ca
the world of Versace. (2016). Retrieved from www.versace.com:
http://www.versace.com/en/world-of-versace
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