Seo Analysis of Oakley and Gucci

The sunglasses Company- SEO analysis of two brands

Written by Harbir Singh

Oakley Vs Gucci

Introduction

SEO is one of the most important tool in marketing industry to put your product or service on the top of the search page. In the sunglasses industry, I use number of keywords for search like popular sunglasses, Top sunglasses, best sunglasses etc. On research I mainly focus on two brands namely Oakley and Gucci. These are ranked 1^st and 6^th in sunglasses brand ranking given by a particular news website. (ABC News, 2015). I analysis both brands on the basis of SEO considerations that are given below:

Screen Captures of both home pages:

SEO Considerations	Gucci	Oakley
Web screenshot	Gucci	Oakley
URL:	https://www.gucci.com/	http://ca.oakley.com/
Keywords used on each site:	Gucci, accessories, shop, eye, Sunglasses, Amp	Amp, Shop, sunglasses, arrivals, women sunglasses,  Oakley, googles
Frequency of keywords	Gucci 25 Shop 18 Accessories 10 Eye 2 Sunglasses 5 Amp 28	Amp 20 Shop 19 Sunglasses 10 Arrivals 9 Oakley 9 Googles 8
Locations of keywords:	Header , body, sections	Body, header,  images, segments
Keywords in URL:	Sunglasses, shop	Men sunglasses, sunglasses, women sunglasses, new arrivals, shop
<title>	Gucci Official Site - Founded In Florence, Italy in 1921.	Oakley - Men's & Women's Sunglasses, Goggles, & Apparel
<meta name="description" content=“”/>	Shop the Gucci® official site. Discover the latest collection by Alessandro Michele. Shoes, handbags & ready-to-wear made in Italy.	Sunglasses, Goggles, Apparel, and More Available at the Oakley Official Website
<meta name="keywords" content=""/>	n/a	N/a
Site upload speed:	Not found	7.8 Mbps (978 kB/s)
Quality of written content:	High quality, easy to read	Clearly visible , little bit tough to read
Quality of Visual Content:	Light contrast , very attractive	Highly resolutions images, top class pixels
Alt Text used:	48 times	16 times
Captions used:		<No script > No caption defined in html
Quality of Layout:	First class , every element on specific location	Fast , innovative and top graphics used
Call-to-action:	no	877 625 5396 Monday-Friday: 9am to 6pm (EST)
Anchor Text:	none	none
Mobile Friendly:	Yes, have their own mobile app	Yes, have launched their mobile app Oakley Inc.
Content is “shareable”:	Yes, shareable to social sites	Yes, shareable to social sites
Links to Social Media:	https://www.facebook.com/GUCCI/ https://twitter.com/gucci https://www.instagram.com/gucci/ https://www.youtube.com/user/gucciofficial https://plus.google.com/117338484400239480369/posts https://www.pinterest.com/gucci/	Facebook: https://www.facebook.com/Oakley Twitter: https://twitter.com/oakleycanada
SERP ranking results when using keywords from this table:	15	1

 

Summary:

I search sunglasses as keyword and search, found different results regarding both sites. It is very interesting to know about internal optimization of sites that put great role in their search engine optimization. In the way, examined both brands from different points regarding speed, quality, accessibility and many other factors.

Conclusion:

In conclusion, I would like to say, Oakley has better SEO than Gucci and that’s why it’s achieved top ranking in sunglasses.

References

ABC News. (2015). Retrieved from http://www.abcnewspoint.com/top-ten-best-sunglasses-brands-in-the-world-2015/

gucci. (2016). Retrieved from https://www.gucci.com/ca/en/

Oakley. (2016). Retrieved from ca.oakley.com